Vispring’s rebrand was conceived as a holistic refresh, one that would modernise the brand’s visual identity while respecting its 125-year heritage. The project extended across a full suite of luxury brochures, trade collateral, and brand guidelines, ensuring consistency across every customer touchpoint.

The new direction refined Vispring’s presence in showrooms, trade fairs, and press, with printed materials becoming a key tool in reinforcing the brand’s premium positioning. By balancing timeless design with contemporary clarity, the rebrand created an identity system robust enough for global expansion, while still rooted in craft.