With At Home with Vispring, the brand explored a new narrative format: an interview series designed for social media, featuring cultural figures such as Claudia Winkleman. The series positioned Vispring not only as a brand rooted in interiors, but as a voice within lifestyle and culture.

The format offered authenticity and relatability, using recognisable personalities to humanise the brand and deepen engagement. The project also provided long-form content that could be repurposed across social and digital platforms, extending its value beyond the initial campaign.