Vispring launched its first influencer campaign in 2023, stepping into digital-first storytelling with The Sleep Society. The campaign was designed to merge Vispring’s heritage of craftsmanship with the voices of modern tastemakers in design and lifestyle. Influencers were carefully selected for their ability to embody the brand’s values, creating authentic, aspirational content that reached new audiences without diluting the brand’s luxury identity.

This shift marked a new chapter for Vispring’s marketing approach — expanding beyond traditional advertising into cultural relevance and conversation. The campaign successfully balanced heritage storytelling with modern influencer culture, opening up opportunities for ongoing social-led brand platforms.